Our bodies are as individual as our personalities - no two people are exactly alike. And even if a pair of identical twins have the same measurements, they may not share the same preferences. One twin may like classic clothing that gives her at least a few inches of breathing room and let's her thrive in the boardroom. The other twin may prefer contemporary apparel that highlights her style and fits her body lines.
The other side of the fit comes from the garments and outfits. Women know that their size depends on the manufacturer, and that a size 8 can also be a size 6 or 10 and translate into a British 12 and a European 42, or maybe something else. Even the manufacturers are usually not 100% consistent.
myShape asks for your measurements and preferences to create your profile and myShop. We ask for both because we know that a garment may fit your body but not your lifestyle.
Why myShape Flatters
It's not easy to find clothes that flatter our individual body shapes. We have all seen clothes that looks great on the hanger... but as soon as we try them on, we want to take them off because they make our hips look bigger than they are or shrink our legs more than we thought possible.
You may know or have a rough idea of what your body type is, but we'll make it easy to be sure. The key to dressing for your body shape is to enhance your best features and minimize the areas of which you aren’t so fond.
You may be wondering how we find clothes that flatter you. ShapeMatchTM recommends clothes for you (in myShop) based on your personal profile, or specifically, your body shape and preferences. We take into account what looks good on your body, AND what you've told us is important to you. |
