Jeans

Ah, the great denim dilemma. You need great jeans like you need to breathe, but shopping for your next pair may leave you gasping for oxygen. Too long, too short, too tight or baggy, finding great jeans is like finding love — you need a perfect match. Denim defeat is not an option though, and thanks to an innovative website called MyShape, your next favorite pair of jeans is only three steps away (for joy!).

Every indigo girl knows what she wants, and when you complete a personal profile, so does MyShape. But here's the twist: MyShape also knows what you need. Based on your profile, including your measurements, style and fit preferences, MyShape creates a Personal Shop™ just for you, where jeans of all cuts and washes — including plus size jeans and custom jeans — are selected to fit you and flatter your unique proportions and shape.

By determining your shape based on your measurements, your MyShape Personal Shop selects and displays jeans that will look great on you. Its members see all sorts of fashions that fit you — a feature called Sizeless Dressing™ — so you'll only see the jeans (and so much more) that you'll look and feel fabulous wearing.

You can also shop your own dedicated outfits section to style your jeans with looks to dress them up or down, for effortlessly versatile style. Finding your favorite new pair of jeans might seem like pure genius, but at MyShape it's so very simple. And with that comfortable, wearable pair that awaits you in your Personal Shop, you can find the divine denim you crave and feel like the queen of jeans.