We are all at MyShape because we believe it will make shopping simpler. Here's why each of us is involved:

Mercedes De Luca President  

“I always look for clothing that really resonates with me personally, that reflects my personal style. The web provides so much choice, but those choices can be disconnected and impersonal, which can make the web a very overwhelming place to shop. At MyShape, we use our Personal Shops to connect women to their personal style so that they feel and look good in their clothes.”

A technology business executive, Mercedes De Luca has a track record of designing, implementing and leveraging information technology in high-technology companies to achieve superior business results. Most recently, she served as VP & Chief Information Executive of Yahoo! Inc. responsible for infrastructure, applications, strategy, architecture and the PMO, Mercedes led a team of over 400 professionals to deliver global IT and business solutions for Yahoo!® in more than 22 countries and 80 locations worldwide. Prior to that, she was VP & Chief Information Executive Officer at Interwoven Inc. She also serves on the advisory board of CloudShare Inc. and is a Director of INETCO Ltd. Mercedes holds a B.S. in Electrical Engineering from Columbia University and an MBA from Santa Clara University.

Richard F. Clayton Chief Financial Officer

“MyShape is exciting because we have the ability to create a separate store or shop for each member that is tailored to the fit, flatter and taste of the individual. I think all of us, both women and men, are eager to find a real system that reaches out in such a personal way.”

Richard Clayton is a retail industry veteran with a career spanning more than three decades. Before joining MyShape, Richard served as President of Broadway Department Stores, Chairman and CEO of Stør Furnishings International (sold to IKEA in 1992) and President and CEO of J.B. Research (doing business as Relaxor). He serves on the boards of several public and private national retail entities.

Patty Fox Chief Creative Officer  

“I’ve always felt personal style is the most important thing. It transcends trend. MyShape offers a woman a personal approach to discovering her fashion personality. We help her shop with confidence, and that confidence translates into her life and work.”

Fashion Coordinator for the Academy Awards® and former Fashion Director for Saks Fifth Avenue, Patty Fox brings her expertise helping individual women look their best from the public arena of Hollywood to the personal community of MyShape. Patty is a renowned style strategist and spokesperson, is the best-selling author of the Star Style series and has appeared on Oprah, E! Entertainment, EXTRA, Entertainment Tonight, CNN and The Style Network.

Jim Lambert Vice President, Research and Development

“Finding clothes that fit and flatter should be fun.”

Jim co-invented MyShape's patented ShapeMatch® system. Previously he co-founded Hiwire (funded by New Enterprise Associates, DFJ and Grey Ventures), inventing its core technology that pioneered the delivery of highly targeted online commercials. At its peak Hiwire delivered over 2 billion spots. Emmy® Award-winning broadcast designer Harry Marks and Jim created Movioke®, an interactive multimedia party game hosted by comedian Dennis Miller. It won Jim the Producer of the Year Award at the Hollywood Film Festival, and the New York Times dubbed him, "A New Media Prankster." Jim helped Mattel conceptualize and produce their very first software toys, the successful Hot Wheels Computer Cars series. In addition to advising a number of technology startups, Jim served on the faculty of the Advanced Technology Program at the prestigious American Film Institute.

Louise Tobia Senior Vice President, Merchandising  

“Our team of highly experienced merchants has been building an assortment of products that satisfies women of all shapes and sizes, reaching across our broad demographic of shapes and fashion profiles. MyShape, through its Personal Shop network, is able to understand and tailor the fashion choices for each member and match her to the styles that fit and flatter within the fashion brands and looks she loves.”

A seasoned retail executive with over 25 years of experience, Louise spearheaded the “All Shapes” initiative at MyShape, ensuring that products for women of all shapes and sizes are available. Formerly with Robinsons-May/Meier & Frank, Louise served as Vice President-Divisional Merchandise Manager for Juniors, Girls 7-16, Misses Dresses, Costume/Bridge Jewelry and Watches. She was responsible for developing and building a top merchandise team with a successful track record of sales growth while building credibility within the vendor community and securing exclusive product. Louise also established "The Spot" at Robinsons-May as a Cool Junior destination for the hottest trend merchandise presented in a lifestyle flow, innovating beyond the traditional department model.

Sarah Porubcansky Co-Founder  

“Ready-made clothing is designed for a particular fit model and rarely fits me as an individual. We founded MyShape on the passionate belief that each individual woman truly is special and unique. MyShape treats me as an individual. It removes the guesswork, saving me time and frustration.”

Sarah Porubcansky is co-founder of MyShape with 25 years of management and operational experience domestically and abroad in organizations focusing on women and women’s issues. Fiercely passionate about helping women and helping women find clothing, Sarah believes all women deserve clothing that fits and flatters and channels her passions into her work as a customer advocate, overseeing the relationship with and care of the customer.